Buying a franchise is not for everyone. This guide
will help you evaluate whether buying a franchise is right for
you. It will help you understand your obligations as a franchise
owner. Many people dream of owning and running their own business
but are often let down by the reality of doing so.
By purchasing a franchise, you often can sell goods and services
that have instant name recognition and can obtain training and
ongoing support to help you succeed. But be cautious. Like any
investment, purchasing a franchise is not a guarantee of success.
A franchise typically enables you, the investor or "franchisee," to
operate a business. By paying a franchise fee, which may cost
several thousand pounds, you are given a format or system developed
by the company ("franchisor"), the right to use the franchisor's
name for a limited time, and assistance.
While buying a franchise may reduce your investment risk by
enabling you to associate with an established company, it can
be costly. You also may be required to relinquish significant
control over your business, while taking on contractual obligations
with the franchisor.
Outlined below are some of the main points you need to consider
before buying a franchise:
- Franchise fee: Your initial franchise fee,
which may be non-refundable, may cost several thousand to several
hundred thousand pounds.
- Royalty payments: You may have to pay the
franchisor royalties based on a percentage of your weekly or
monthly gross income. You often must pay royalties even if your
outlet has not earned significant income during that time. In
addition, royalties usually are paid for the right to use the
franchisor's name.
- Advertising fees: You may have to pay into
an advertising fund. Some portion of the advertising fees may
go for national advertising or to attract new franchise owners,
but not necessarily to target your particular outlet.
- Controls: To ensure uniformity, franchisors
typically control how franchisees conduct business. These controls
may significantly restrict your ability to exercise your own
business judgment.
- Terminations and Renewal: You can lose the
right to your franchise if you breach the franchise contract.
In addition, the franchise contract is for a limited time; there
is no guarantee that you will be able to renew it. A franchisor
can end your franchise agreement if, for example, you fail to
pay royalties or abide by performance standards and sales restrictions.
If your franchise is terminated, you may lose your investment.
Franchise agreements typically run for 15 to 20 years. After
that time, the franchisor may decline to renew your contract.
Before investing in a particular franchise system, carefully
consider how much money you have to invest, your abilities, and
your goals.
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