Nowadays your online visibility on the Internet will depend on your ability to provide trustworthy, organized and updated information, and to have a clear focus for your website.

The clear focus is needed for your visitors and for your chances to obtain good registration in search engines and indexes. It will also increase people’s want to make links back to your site.

Let us imagine you publish or just sell: - a magazine on classic cars,
- a magazine on travel and
- a magazine on modern homes.

It is obvious that you will have potential customers who are interested in all three magazines. But the majority will be interested in just one or two.

A minimum is that you design individual pages for each of the magazines. In this way each webpage will be able to show the importance of exactly that magazine, and you can convey feelings and context that fit to your main type of consumer of the individual magazine. Here, the graphics will play an important role.

Each page will also give you possibilities to focus on the important keywords people use in their search for relevant information when they use a search engine. This is essential for an optimal online visibility.

Be generous with your exact information related to the theme of the magazine. Select your keywords with care. For your own information put the selected keywords for each page in the meta tag ‘keywords’. It doesn’t help you in Google, but it doesn’t hurt ether.

Use a website checker for each page. You will find free tools at http://www.ALLeMarketingTips.com/tools.html

In general it pays off to select a larger number of more specific key words. Of course the optimization process will take you some time, but it is a good investment.

A search facility on your site will give you much feedback you can turn into profit by adjusting the keywords you use on the page. I use http://www.FreeFind.com -- a free or paid service.

If you design your web pages with the keywords that people look for you will get a great boost in your traffic. It will be targeted visitors, because they arrive and get what they searched for in a search engine. You are on your way to optimal online visibility.

Soren Breiting is the editor of the monthly ezine 'Stock Photo News' about marketing and how to use pictures, see http://www.StockPhotoNews.com. Enjoy Soren’s successful online photo gallery at http://www.azFOTOS.com.